- Prismview Partners with Chicago based 4Front
Prismview Partners with Chicago based 4Front
A partnership being announced this week aims to recreate the live sports experience with customized video displays just off the playing surface that are designed to bring energy to arenas and stadiums where teams will resume play without fans.
Chicago-based 4Front, a sports marketing and analytics company, is partnering with Utah-based Prismview, a Samsung subsidiary, on the venture.
Josh Kritzler, a co-founder of 4Front, said the idea grew from conversations the agency had with existing and prospective clients who were seeking to recreate the live sports experience in a fanless environment and provide new opportunities for sponsors and revenue generation for teams.
At a basic level, 4Front and Prismview will give teams the ability to set up LED video screens in prominent areas of a venue where they can be viewed during game broadcasts, Kritzler said….
for more information see official press releases below.
Read more @ Sports Business Journal
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